Micro payment is becoming critical component to track the flow of monies and goods virtually to build competitive advantages particularly in the fastest changing technology to increase operational efficiency and to improve productivity level.

There are few indications that liberalization of mobile commerce will soon have an impact on business environment. The scale of electronic payment generated through mobile phone is multiple exponentially in Malaysia. It’s soundly spacious opportunities for adapting mobile payment into about 88 % or 25 millions Malaysian populations to lead and to take place new market.

Drawing on principles of business strategy, MYeCASH is surprising new assumption about how electronic payment can be managed like to win both the race for the future and creating new markets in the top of pyramid, which can be shown in the chart below: